GTA 6 Owner's Stock Price Surges After News That Preorders May Start Soon

Rockstar Games owner Take-Two saw its stock price jump by over 6% today after news broke that preorders for GTA 6 could start on Monday, May 18. Reading between the lines here, it appears investors are excited about the idea that Rockstar is finally going to start taking people's money.

Investors may also see this report as more of an indication that GTA 6 will not be delayed again and will actually come out on November 19, thus signaling strength and confidence in the stock.

With Take-Two's share value climbing today--it's at $242 as of publish time--the company has added $2 billion+ in market cap. Even with the growth, Take-Two's share price so far in 2026 has fallen by about 4%, however. The company's stock value took a beating in February when Google announced Project Genie, a new AI system that it said was capable of creating video game worlds.

Technologies like Project Genie cannot currently create games like GTA 6, and Wall Street investors selling Take-Two stock in reaction to that announcement was just another example of investors losing the plot, experts said. At the same time, many believe AI-based systems will have an increasingly larger role to play in game development going forward, and this may have spooked some investors and encouraged them to sell, or trim, their holdings in Take-Two.

The rumor about GTA 6 preorders beginning on May 18 stemmed from a Best Buy leak connected to reputable sources. This may help explain why this news specifically is catching on when the numerous other, less-credible "leaks" did not spur much action in the market for Take-Two shares.

Officially, Rockstar has not yet announced when preorders for GTA 6 will begin, but Take-Two has said the game's marketing push will begin this summer. Once preorders go live, we should find out how much GTA 6 costs, whether that's $70, $80, or something more.

GTA 6 launches on November 19 for PS5 and Xbox Series X|S. It's not coming to PC at launch because PC is not the "core" market for the game.